Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier refers to the hierarchy of links that you create to expand your SEO campaign. Each level provides a layer of protection against Google harassing you with penalties.
To make it work you'll have to put in an enormous amount of effort and time. Google takes weeks to discover and evaluate new backlinks.
First-Tier Links
These links must be of high-quality and dofollow links from reputable websites. These are referred to as Tier 1 backlinks and act as the base of your link building strategy. They will give your website enough domain authority to rank highly on search engine result pages. If, for example, your blog article was published on HubSpot and contained a tier-one link to SearchEngineLand's compilation of Link Building Statistics then SearchEngineLand’s web rankings will benefit from the link equity HubSpot gave away.
The second tier could be more diverse and may include low-quality backlinks, such as spammy forums, or low-value bookmark sites and directories. But the primary goal with Tier 2 is to create high-quality content that will link to your first-tier links. This is because quality content will enrich the article it is included in, and not stand out as an addition to SEO purposes.
To build a successful tiered link building strategy, you'll need to put your money in creating high-quality content and invest in tools such as RankerX or GSA. However, tier 2 seo company and money spent manually running the tiered link building process can be worth it terms of the increased rankings that result from having a properly structured backlink pyramid.
Second-Tier Links
Tiered link building is designed to enable users to navigate through external sites and then reach your website. To make this work, it's important to choose second-tier backlink sources that are relevant to your business and website. In contrast to account profiles and guest blog posts, guest blog posts work well in this regard because they provide content that users want to consume.
You should avoid using tier-2 links on forums or other sites of low quality. Instead, you should use high-quality pages like industry news or guest articles. These links appear more natural and will have a more influence on your search engine rankings. Additionally they are more likely to be acknowledged by Google as a passing link equity, which can boost their value in SERPs.
If you're looking to boost your SEO rankings You should be aware that getting these high-quality links manually is not easy. It could take months to send guest blog posts to first-tier publishers, and longer to wait for them to be published. In addition, it could take weeks to see results of your efforts in getting new traffic and online conversions.
Many SEOs utilize automated tools to create second-tier backlinks. This could be in violation of Google's Webmaster Guidelines and result in an enactment of penalization.
Third-Tier Links

This level has a massive amount of links, many that are borderline spammy. They are published on social media platforms as well as user-generated content sites such as Quora. They aid in the indexing of tier two links, but don't pass any link equity to the resource promoted. Typically, they are nofollow links. In this stage marketers are more focused on quantity rather than quality. They employ tools to publish an an enormous number of links on forums, in comment sections of blog posts and articles directories, and other similar places. This is the place where tiered linking becomes a gray area and violates Google's webmaster guidelines.
Tiered link-building campaigns require an enormous amount of time and effort to succeed. Google may take months or even days to index a backlink. It can take weeks or months to see an SEO effect. Therefore, marketers must be patient and follow a well-thought-out strategy for content.
Marketers should also avoid using too many automated tools for this type of linking. These tools may violate rules regarding search engine optimization and could result in penalties. It is preferential to manually select and post links on relevant donor websites instead of using automated tools such as GSA or RankerX. This will prevent the search engine from penalizing the campaign with links that aren't of good quality.
Fourth-Tier Links
Tiered link building is a popular method to boost the rankings of websites. Since Google has been making major efforts to eliminate "black-hat" SEO techniques, tiered link building techniques have been affected.
This is because they're classified as gray-hat in SEO world, and could be penalized for using them in a way that is unnatural. Tiered links are backlinks that are constructed based on different levels of the link pyramid. They are typically used to improve a site's position in search results. This way, the promoted web page will be more prominent than its competitors and get more organic traffic.
This category has a lower number of backlinks and is generally nofollow. In addition, this tier can be composed of low-quality social directories, profiles and article networks. These links can be created naturally or by using strategic automation solutions. However, they must remain diverse in terms of niches, domains and importance.
In addition to their low-quality, nofollow character, they can also create problems if they're not diversified enough. This is due to the fact that Google has a very advanced group of hound dogs that are constantly looking for patterns in backlink profiles and techniques. If they are found, not only could the link-building team be penalized but also its customers.